Swisstainable
A bicycle exhibition to boost sustainable tourism in the land of Heidi.
A more respectful approach to travel is not only possible but should be introduced to prospective travellers. We utilise the Expöbike system, a deployable structure that enables street-level exhibitions and citywide mobility on bicycles.
In content creation, we employ a friendly tone to encourage alternative tourism through cultural awareness. We integrate interactive design elements such as an illustrated diorama and a participatory game.
The graphic design takes inspiration from the international Swiss style. Elements are strategically placed, considering the structural capabilities of Expöbike and maximising its potential. Naturally, everything was produced following criteria for sustainable and ethical design with environmental considerations.
Additionally, we managed the transportation between cities and coordinated a network of bike courier professionals in the four cities it visited (Madrid, Barcelona, Valencia and Bilbao), ensuring its urban mobility through last-mile transport is seamlessly handled.
year:
2022
Client:
Oficina de Turismo Suiza
Expöbike
services:
- creative direction
- graphic design
- exhibition design
- copywriting
- project management
